In this episode of the Duct Tape Marketing Podcast, I interview Seth Godin, author, entrepreneur, and most of all a teacher.
Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world.
By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.
In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well. He might be the only person in both.
Questions I ask Seth Godin:
- About five years ago you jumped into podcasts, with Akinbo. Was that the first version or did you kind of evolve that or as it is today is that how it started?
So your podcasts, I find them to be deeply researched, of course, that may be your personal interest in reading and things that you cover. Do you batch them together? Do you do a month worth then you’re done?
What does it take for a book to breakthrough? Is it purely an audience or just an idea?
What you’ll learn if you give a listen:
- Insights into a successful podcast production
- The difference between the homemade and the professional approach to media production
- Where conferences will stand on being relevant in today’s world
More about Seth Godin:
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