– If you had to pick seo or content marketing, and you could only pick one, which one would you choose? Hey everyone, I’m neil patel, and today I’m going to break down content marketing versus seo. Which one drives more traffic? (upbeat music) Before I get started, make sure you subscribe to this channel, and if you’re on YouTube, click the alert notification. Now question for you.
In the comments below, tell me what you think will drive more traffic, seo or content marketing? I’m waiting. What do you think? Is it seo? Is it content marketing?
Well, you’re about to find out. A lot of people actually say, “This is a false debate since seo and content marketing should work together.” And that’s definitely true when it comes to generating traffic in your own website. If seo‘s about optimizing pages on your website, ultimately you’ll be optimizing the pages that at least have some content, whether it’s your title, maybe a description, it doesn’t have to be a blog post. So there is truth to it in which it’s really hard to do seo if you don’t have content.
And a lot of people who watch my channel already know seo to some degree, but with content marketing, most people don’t. So if you want to learn content marketing from the beginning, there’s a video for you to watch. It’s a beginner’s guide to content marketing. But content marketing isn’t just about pushing content on your own website, you can actually do content marketing on several different platforms, video content like YouTube, Facebook, social media content, podcast content, live events. So we could say that content marketing has more potential to generate traffic than seo if you think about it in more holistically.
Beyond just visitors, you could be getting views to your YouTube videos, engagement, followers, even clicks on social media channels, people listening and subscribing to your podcast, viewers in your live event. Now most of my audience is focused pretty heavily on generating traffic to their own websites.
So let’s dive in to how content marketing and seo should work together. First off, it’s all about targeting the right keywords and offering amazing content that gives searches what they’re looking for when they search on Google. This involves both seo and content marketing skills.
Just think about it. Whenever you search on Google and you land on a website that you don’t like, what do you do? You click the back button. That’s why content marketing is important. Yes, you want the ranking, but you want to make sure that the content matches what the intent is of the searcher.
Now writing great headlines and meta descriptions for your content really can help. No matter how great your content is, if it doesn’t get clicked on, it won’t generate traffic. This is another way that they work hand in hand, knowing how to write and test headlines is an seo skill by nature, and it supports your content marketing efforts.
Another thing that you should be doing is optimizing your content for readability and that not only involves creating content, but also knowing how to serve that content piece in a way that’s easier to read by your visitors. Again, this skill both involves content marketing and seo.
Structured data. This one helps search engines understand what your content’s all about and serving it to them among the search results in the most relevant way. And that way, when someone’s searching for let’s say something like a restaurant, they can just see the star rating right there, or the review rating right there. That’s an example of what structured markups can do, because remember all of those people leaving reviews, that’s content marketing. And those reviews can help people better understand if they want to go to that restaurant or a store or work with that business.
Another strategy that I love is internal linking. Think about this. If you’re the one writing your content, you can improve the user experience by linking to other related pieces of content. And this helps with seo because those pages are going to rank higher. And speaking of user experience, there’s also improvements you can make from mobile load time to optimizing Core Web Vitals.
There are lots of technical measures that you can implant for the best experience when consuming your content, such as lazy load. As people scroll more images and content load. As they don’t scroll it doesn’t load. That way, the page loads faster, especially when they’re on mobile devices. The bottom line is your content won’t perform well unless you do seo as well.
Sure, you make it a social boost from it in the short run but if you want long-lasting traffic, you need a focus on seo and content marketing.
And of course, content marketing can drive you traffic without seo, like YouTube, podcasts, that are all examples of content marketing but if you combine both, you’ll do even better. Now, if you need help combining your content marketing with your seo, check on my ad agency, NP Digital. If you just need help, leave a comment below. We’re here to help you.
I’ll answer each and every single question or try to. And I wish you the best of luck to getting more traffic from seo and content marketing..
Different Ways to Conduct content marketingcontent marketing is the process of creating and sharing valuable, relevant, and consistent content with the goal of attracting and engaging a clearly-defined audience. It is often used by brands in order to establish themselves as thought leaders in their field, generate brand awareness, increase sales opportunities, and foster loyalty. content marketing can take many forms. The most effective forms of content marketing are those that offer something of value to customers or potential customers. This could be an educational video explaining how a product works or it could be a blog post sharing practical tips for achieving a certain goal.
Whatever your goal is for your content campaign, make sure that it’s relevant to your target audience so that they’ll want to share it with others! The key is to create content that solves problems for people, and that’s not always easy. Here are some ways you can conduct content marketing: The first option is to create original content that you publish on your website or through social media.
This is an excellent way to build up your brand’s reputation and establish yourself as an expert in your field. You can also use this method to create a newsletter or email list so you can keep in touch with customers who have shown interest in you.
This type of content marketing is great for businesses that have products or services that are unique and require more explanation than just a list of features and benefits. Another option for content marketing is sponsored posts on third-party websites like blogs or magazines. This can be great if you want to reach new audiences who may not be familiar with your business yet or those who are familiar but aren’t interested in buying yet. It’s important that the sponsored post doesn’t look like an advertisement because people will tune out if they feel like they’re being sold something! Lastly, you can encourage social sharing of your content.
Social media is a great way to get the word out about what you do and why it matters, so make sure that you’re creating content that people want to share on their own accounts! If something has been shared by someone else, there’s a good chance it will end up in front of more people than if it had just been posted on your site directly.
Understand the different ways to conduct content marketing so you can decide what approach to apply for your business! Visit https://linkdaddy.shop/ today to learn more about content marketing and how you can use it to improve your business!
Did you know that content marketing was one of the most highly sought after skills of what companies were looking for in their next marketer? There’s good reason why. And in this video, we’re going to dig into five of those reasons to help you better understand as an entrepreneur or a side hustler why you need to start using content marketing. Hey there, I’m Will, and if you’re new here, I hope that you’ll consider subscribing and hitting that notification bell. I teach you something in sales, digital marketing, and entrepreneurship every single week to take you from zero to self-starter as you level up your business skills.
As usual, check out these timestamps to help you navigate through this video. But without further ado, let’s jump into things. The first reason why content marketing is so powerful is because it helps you build trust with your prospects.
There is really no better way to build trust today than sharing information publicly. Let’s say, for example, you were looking for an accountant and you had the choice between a CPA that just has a website but no content on it and an accountant that has answered hundreds of questions around taxes and accounting.
Nine times out of 10, you would choose the CPA that had those hundreds of answers than the one without. And the reason why is because information is power these days. And we are in a time in which we like to learn more before we engage somebody in services.
And so that’s what content marketing can fill the gap of. Content marketing is a great way for you to demonstrate your expertise and build trust with your prospects.
Really effective content marketing shows your prospects that you know what you’re talking about. Nowadays, people that build in public and share their knowledge with others publicly reap the benefits of that trust factor as opposed to the people that keep that information behind a walled garden and don’t necessarily openly share their industry secrets. It’s for this exact reason why if you were to jump onto Twitter, you would find a ton of people that have built massive audiences because they’ve openly shared expertise that they might have previously not shared online. The second reason why content marketing is so powerful is because it makes your sales process so much more collaborative. In the past, I found it super effective to create content marketing pieces that share some of the stories of some of our greatest customer wins.
And the reason why is because if we can share these stories about different ways that organizations of different sizes have seen success with our product, then that will make the prospect that we are talking to even more compelled to learn more about our product.
It creates a situation in which by the time the buyer makes it further down in the buyer’s journey and continues to engage with a sales rep, they naturally have more and more questions about our product and want to learn more about different ways that they could or couldn’t use our product to solve their problems. Oftentimes, I have found that the more questions people ask along the way in getting to the point of being ready to be sold something, the more likely they are to also make that purchase.
The reason why is because these are informed buyers that feel really confident about the solution at hand as a result of having consumed all these different forms of content marketing as well as having some productive sales conversations. When you’re able to pair an effective piece of content marketing along with an engaged prospect, I have found it to be one of the best ways to increase the average client value or the deal size of your company.
The third reason why I think content marketing is so powerful is because it helps meet your prospects in a different medium. What I mean by this is that in most sales conversations, you’re either having an in-person meeting or you’re jumping on some sort of a call.
So this means that when you have content marketing pieces that are in the form of a PDF or a printable or something else, you can have the prospect engage with your company and your brand in a different media. By meeting your prospect through a different medium, you’re giving another exposure point to your brand or a company that doesn’t require them interfacing with somebody from your brand. As a result, they have more power to form their own impression about your company or your brand, which allows them to feel more like an empowered consumer.
This mere exposure effect really starts to compound over time because it really establishes yourself as the person or the company that your prospect will think of the next time they think about the thing that you solve.
Back when I was a one-minute salesperson generating our first million dollars in sales, I had to use a combination of a lot of email marketing and content marketing in order to reach all of our prospects. Since we didn’t have all that much bandwidth. And this content marketing definitely worked because even though not every prospect bought from me that year, they would be prospects that would pop back into my inbox a year or even two years later, responding to an email campaign or some sort of content marketing piece because they thought about our company and what we solve when they were ready to make a purchase. Before we head into the fourth reason behind why content marketing is so powerful, hit that like button below if you are finding this video valuable.
The fourth reason why content marketing is so powerful is because it helps you generate qualified leads. Each content marketing piece that you create becomes another asset that will compound into your content marketing machine. And as a result, give you another opportunity to get in front of the right sort of customer. If we think back to that earlier example of the CPA site, if we were to add a simple call-to-action at the end of every single one of our answers to those hundreds of accounting or taxes questions, we could have another few hundred opportunities to get in front of the right sort of customer and have them reach out to us if they had additional questions about their tax situation or some sort of question that they couldn’t get answered from the content marketing piece.
By providing this sort of channel, we would be able to better identify a more qualified lead than just somebody that would have contacted us through the contact page on our website.
The fifth reason why content marketing is so powerful is because it bolsters your businesses SEO. SEO is a long game. So over time, each of your content marketing pieces will snowball and build a bigger and bigger asset for your business. Building up your content marketing is very similar to building up a YouTube channel.
For example, every week I released two new videos on sales, digital marketing, and entrepreneurship.
And as a result, I am gradually snowballing the different content marketing pieces that could be applicable for whatever business endeavor I want to expand into in the future. I’ll have some future videos that show you more about the different ways to optimize your content for SEO. But trust me, when I say that it makes a big difference in building up your authority and trust in your space and as a result growing your brand or business.
The reason why it’s so important to build up your trust and authority with Google is because it’s a major ranking factor in which if you are more trustworthy or more authoritative than your competitor, your website is more likely to be shown higher up in the search results on Google. As a result of that, the next time that somebody is looking for your product or service, they’re more likely to end up on your website than your competitors.
There are two big takeaways from today’s video. The first one is that content marketing helps you make your sales process way more efficient. If you can answer some of the questions that prospects are commonly asking you through your content marketing, you will make more sales because people are going to be more educated in their buyer’s journey. The second big takeaway is that when done right, content marketing can create some powerful flywheel effects. In the past, I’ve built blogs that generate millions of pages every single month.
And as a result, tons of qualified leads simply because of a commitment to a multi-year effort around content marketing. Now it’s your turn. Tell me in the comments below what your current content marketing strategy is. I love hearing from you guys and I try to read and respond to every single comment.
If you found this video helpful in better understanding why content marketing is so important, hit that like button below to help others find this video too.
And also since you’ve made it so far in this video, I hope that you’ll consider subscribing and hitting that notification bell to get more content on sales, digital marketing, and entrepreneurship. Lastly, if you haven’t already, check out my content marketing jumpstart kit in the link in the video description below. With it, you’ll be able to kickstart your marketing efforts and build your brand or business. Stay tuned because in my next video, I’m going to dig into five easy ways to find content ideas for your blog or business. In the meantime, though, check out these videos that YouTube thinks you might like.
Music streaming giant Spotify uses content marketing and personalization technology to send engagement with its streaming platform soaring. According to data from 2021,120 million monthly active users (MAUs) engaged with “Spotify Wrapped,” which turns users’ yearly listening habits into shareable graphics and playlists. Like Spotify, you can use content marketing to generate engagement with your target audience and increase the amount of loyal customers that come to your business. Content marketing does require an investment, both in time and in dollars. But, as you learned with Spotify, your investment can lead to some amazing results.
So how much does content marketing cost? I’ll tell you in a bit. But first, I’ll cover the basics of content marketing. You can skip this next section if you’re already familiar with the topic by using the timestamps in the video description. What is content marketing?
Have you ever searched for new information online — maybe answers to a question or a step-by-step tutorial — and then found yourself on a company’s website, reading a page that provides all the details you need? If you have, then you’ve interacted with content marketing.
Content marketing is a form of digital marketing that focuses on the creation and usage of relevant and engaging content to reach qualified customers who are already searching online. Content marketing includes blog posts, long-form content, infographics, videos, podcasts, and more — so no two businesses have the same approach to their strategy. The execution of a content marketing strategy can also look very different.
Your content can cover a number of topics, from in-depth articles about industry trends to short blog posts on things only slightly related to your business. Side note: Not everything you do has to be focused on sales.
For example, a propane company might have a blog post about top recipes on propane grills. Some companies may do everything in-house, while others rely on outside help to get the job done. According to 2020 data from the Content Marketing Institute, 50% of B2B organizations outsource one or more content marketing activities, with content creation being outsourced the most.
Regardless of a company’s content marketing strategy, the goals are usually the same: Drive leads, build trust, and increase revenue. Why use content marketing If the Spotify example didn’t convince you of content marketing’s value, here are four reasons you should add content marketing to your digital strategy: Thoughtful, well-written content can establish your team as the leading experts in your field, which helps people trust you more when they’re ready to make a purchase.
SEO-optimized content can improve your visibility in search engines, meaning you’ll earn more website traffic. With increased website traffic and higher levels of trust from your audience, you have more potential to generate new leads and sales. Sharing valuable content on social media can help build your following, creating loyal fans of your brand who share your content with others.
You’ll earn more brand awareness and potentially some new customers. I’ve covered the basics of content marketing. So let’s dive into what you’re really here for: The cost of content marketing. What is the cost of content marketing? The cost of content marketing can vary depending on your content needs and your goals.
Some businesses may need more content than others, while the types of content you choose differ from your competitors.
Either way, an average budget for small-to-midsize businesses (SMBs) is about $2000 to $10,000 per mo nth. Before you even decide what type of content you need, you should start with content research. This research includes content audits, which consist of reviewing the content on your website to discover strengths, weaknesses, and opportunities. While some companies charge over $25,000 for an audit, others will offer basic audits for only a couple hundred dollars.
As I mentioned, the cost of content marketing depends on the type of content you need to hit your goals. Blog posts may cost $100 to $2000 for 2000 words. Depending on the length, you will pay a little less or a little more. When you work with an agency, they will typically offer custom content pricing. Social media content is another key component of content marketing.
Depending on several factors such as the number of channels you have or the frequency of your posts, your social content can range anywhere from $1000 to $5000 per month.
The final big component is keeping your content up-to-date, which ensures it continues to drive revenue year after year. Overall, you may invest between $2000 and $10,000 for content updates. If you choose to add SEO services to your content package, you may want to add an additional $750 to $2000 per month to your budget. Some agencies or freelancers already include SEO in your content marketing package.
When considering the price, remember that you will typically get what you pay for. While some writers might be less expensive, their content might not drive the results you were hoping for. Be sure to consider the time and effort that goes into researching topics, creating a piece of content, writing the content, implementing the content, designing graphics, and keeping everything updated when choosing your content marketing partner. Cheaper content might fill space on your website but may not have what it takes to be successful. What is the right content marketing strategy for you?
When you’re considering an outsourced content marketing strategy, you typically have two options: Invest in content marketing packages that include a set amount of content assets or pay for every piece of content individually.
If you are looking to only add a piece or two of content to your page, pay-per-piece might be right for you. However, if you are looking for continual improvement and lasting results, a content marketing package might be a better option. When you invest in a content marketing package, your marketing dollars typically pay for keyword research, competitor analysis, content writing, graphic design, video production, content promotion, SEO, and regular performance reports. If you partner with an agency, you also have the advantage of expanding your digital strategy to other forms of marketing, including digital advertising, email marketing, web design, and social media marketing.
And we’re just about wrapped up here. Did you know this video is our own form of content marketing? If you enjoyed our content, give us a thumbs up and subscribe to our YouTube channel. Want more digital marketing advice emailed to you twice a month? Subscribe to Revenue Weekly, our email newsletter.
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