You may have heard that Pinterest drives a ton of traffic to business websites to get customers. In this article, we’ll explore the benefits of using Pinterest to drive traffic, which businesses benefit the most from using Pinterest and a few simple Pinterest strategies and tools that might work for you.
Millions of Pinterest Users Drive Traffic and Customers
Unfortunately, Pinterest is rarely considered for business marketing. Many business owners see it as a platform for women sharing food, art, or DIY ideas. But do you know that
- Over 14 million articles are pinned each day , and 80 percent of Pinners use the Pinterest mobile app to find what they’re looking for.
- Ninety-three percent of Pinterest users use Pinterest to decide what to buy online, and 67 percent have said they discovered new products because of what they’ve seen on Pinterest.
So, can Pinterest drive relevant traffic to your website and help you get customers?
Benefits of Using Pinterest for your Business
“People use Pinterest to plan moments in their lives and to research products and ideas to improve their lives. Much of Pinterest’s content is aspirational. People use it like a dream board of things they want to do and accomplish in their lives, personally and professionally. They are looking for products or services to fill their lifestyle and professional needs and enjoy viewing the images on Pinterest to get ideas and learn about trends. Given the way people use Pinterest to search and shop, most every business should investigate using Pinterest to expand their reach online.”
Get more traffic from Google search
Even though Pinterest links are technically “no-follow” and DO NOT add to your overall Google rank or authority, they DO show up on Google search. So, when someone searches Google for one of your keyword phrases, Pinterest posts often show up on the first page.
Reach active and engaged users who are likely to buy
Pinterest users are open to purchasing: The average order value from Pinterest referral traffic is $58.95, compared to $55 for Facebook, according to Shopify research.
Build brand awareness and credibility
As a result of Pinterest posts ranking high on Google and their engaged user base, you will build brand awareness and credibility.
How to Find Out if Pinterest is Right For Your Business
Do a little bit of research to find out if Pinterest is a good fit for your business. That research should start with YOURSELF. Do YOU like Pinterest? Do you have a personal Pinterest account? Are you posting pins on Pinterest? If you currently don’t spend a lot of time on Pinterest, then you’re less likely to engage on Pinterest enough to make it a worthwhile social media channel.
Assuming you are on Pinterest and you just want to leverage the power of Pinterest for your business, you can follow these steps.
- Check your Google Analytics — you might find you’re already getting traffic from Pinterest without even trying.
- Search for your keywords and topics and see what pops up. If you see images that are related to your business, you can conclude that there is a demand. And Pinterest might drive traffic to your site.
- Ask your customers if they use Pinterest often. If you audience is already engaged on Pinterest, then you should be there too.
What Type of Business Can Use Pinterest to Drive Traffic
Here are a few questions to ask yourself to see if your Pinterest will drive traffic to your website:
Is your business visual
Pinterest is a visual platform and that means businesses that sell anything visual are a good fit. Remember, the folks who engage on Pinterest most are using Pinterest to gather ideas, create dream and vision boards and simply collect beautiful images. Business such as:
- Hair stylists
- Graphic designers
- Web designers
- Clothing designers
- Jewelry designer
- Book store
- Yoga studio
Your pins don’t have to be your actual products, but they do have to be related.
Do you have access to beautiful images
Again, Pinterest is all about images. The more inspirational and beautiful the image, the more likely Pinterest will drive traffic to your site. But the key is to have access to relevant images.
Even a manufacturer like BlendJet has seen outstanding results from Pinterest because of the quality of their images.
Another example is Noom, the weight loss brand. Even though their business doesn’t produce a physical product, they are using inspirational images
Is your audience predominantly female?
71% of Pinterest users are female. So if you have a female audience. Pinterest reaches 83% of women ages 25-54. That same group makes 80% of the buying decisions in US households and they are harnessing the power of Pinterest to visualize their future, strategize about their goals and assist them on their purchasing journey.
Are you using images on your website
Images are a huge traffic driver to your website, both via Google as well as Pinterest. If your business is visual, you definitely want to make sure that you are uploading the best quality images both on your website as well as on Pinterest.
How to Drive Traffic From Pinterest
Now, let’s talk about using Pinterest to drive traffic to your website and then converting them to customers.Here are some of the effective ways that can help you propel thousands of visitors to your brand page.
Create a Pinterest Business Account
If you have a personal account right now, go, and immediately sign up for a business account.
- Log into your personal Pinterest account
- Click the down arrow in the top-right corner to open your menu
- Then click Add a free business account
- Click Get started
- Follow the prompts to create your business account:
- Click the edit icon to add your profile picture
- Enter your business name
- Add your website, if you have one
- Select your Country/region
- Select your Language
- Click Next
- Select one of the options from the drop-down menu for the focus of your business, then click Next
- Then select what type of business you are, then click Next
- Select Yes or No if you do or don’t want to run ads or select I’m not sure yet
- Click Next
- Choose to Create a Pin, Grow your audience, Showcase your brand, or click the cancel icon to go to your Pinterest business profile
This will have an immense influence on your pinning efforts. There is a massive difference in the terms and services of a business and a personal Pinterest account. Once you sign up for it, you’ll have access to Pinterest Analytics and rich pins. After your website gets verified with Pinterest, you’ll be able you capture your pin’s behavior.
Also, the availability of Rich pins will help your content to stand out among the others. It allows you to add extra information that can appeal to more pinners and offers a greater context for purchasing. For example, if you are a blogger, then article pins can bring you immense benefits in promoting your latest blog.
Follow Significant Accounts in Your Niche
With your newly minted Pinterest Business account follow significant accounts in your niche that have good content and a higher number of followers. You might wonder how it benefits you, right? This will allow other users and Pinterest to see your brand’s association with those large accounts and curate good quality content.
Pin at the Best Time
Yes, pinning your post at the right time will create a big difference. You need to learn the best time to pin your post to get more significant traffic. There are hundreds of pins that are shown every hour of the day. To make your pinned post among the top, you need to have most reps so that your post is often shown to users. A practical tip is to find the right time when your targeted audience is on Pinterest.
Expert says that the best time to pin is between 8 to 11 pm and 2 to 4 am EST. try to avoid pinning your content during the working hours as very few people will see it. Another way to find the best time is to pin your brand content for 30 days or to look for audience demographics. This can immensely help you in finding out the right time to pin to reach a greater audience.
Use Tools To Help You Drive Traffic From Pinterest
Perhaps the best feature in Tailwind is the ability to schedule your pins at the best possible time for your business. Other terrific features include:
- 1 click hashtag suggestions
- Always post at the best time
- 10 pins in one click
- Reshare pins to drive traffic
One of the best ways to use Pinterest to drive traffic to your website is to join a group board. Pingrupie makes that easy. Use the search feature to find groups that best match your business. One of the most popular features of Pingroupie is the analytics. You can use the analytics feature to find larger groups because they drive more traffic.
If you have used WordPress, then you more likely to know how plugins can contribute to driving more traffic. Similarly, a Social snap plugin can help you grow your brand’s presence. The social snap plugin has a unique specific feature for Pinterest that increases the audience traffic and your brand reach.
Repin Your Own Content
Pin, pin and pin a lot. Most of the guide you will find helping you understand Pinterest will constantly stress the fact pin. Now, the question arises how many times to pin your post a day? According to tom constant contact, the minimum number of pins should be five times a day, and the maximum you could go up to ten. It is advisable to pin posts on group boards twice a day to make an impact. Ideally, 30 to 35 pins a day will be more effective in increasing traction.
When you are active, and frequently pins can help your business in getting more visitors. But this does not mean that you cannot pin the already pinned post on other boards. This is how you will get various different pin variations. If you have six pins going to the same URL, then when you are repined, it will be 12 different pins going at the same place. This is quickly multiplied as other people will start to re-pin your posts and share it with their followers.
Using Pinterest for your brand marketing might seems a bad idea in the beginning, but once you learn how to use it effectively and the right strategies, you can gain more traffic than any other platform. So, stop thinking and immediately work on implementing these above tips that will help you in gaining more traction.